Grab your wristband, enjoy fresh coffee or ginger shot and connect

We’ll kick things off with a quick intro, some creative energy, and a preview of what’s ahead.

AI can optimize for clicks. It can't manufacture a feeling. As artificial intelligence takes over the tactical machinery of marketing, emotion-driven creative – from immersive experiences to groundbreaking campaigns – has never mattered more. The brands that understand this are pulling ahead. This panel explores what it actually takes to make work that moves people, and why the human element is the most powerful tool in a marketer's arsenal.

Creators who show up consistently don't just build audiences, they build habits. Whether it's a weekly podcast, a recurring video series, or a signature format that audiences return to without being asked, series-based content creates a depth of relationship that one-off posts and campaigns simply cannot replicate. This session brings together creators, platforms, and media executives to examine why serialised content has become one of the most undervalued brand opportunities in the market. From the cultural gravity a series builds over time, to where platforms are placing their bets, to what the data reveals about how recurring content shapes language, behaviour, and purchasing decisions, this is the full picture of what it means to build a show in 2026 and why brands that understand that are playing a different game entirely.

ChatGPT, Claude, and Gemini are the new front doors for brand discovery and most CMOs don't yet know how to show up in these spaces. This conversation explores what AI-driven brand visibility actually means, how the relationship between content, authority, and discoverability is shifting, and what forward-thinking marketing leaders are doing now to get ahead.

How health creators turned a prescription drug into a cultural movement GLP-1s have reshaped culture. From Ozempic and Wegovy to “food noise,” body image, longevity and self-optimisation, “SkinnyTok” is back. Creators have turned what began as a medical intervention into one of the most talked-about lifestyle shifts online. They are influencing how people think about weight, wellness, ageing, confidence and consumption and often faster than healthcare, media and brands can keep up. But with influence comes complexity. Who should audiences trust? Where is the line between lived experience and medical advice? And how should brands show up in a category shaped by vulnerability, aspiration and public scrutiny? This session delves in to wellness, fitness, nutrition and health, this session explores how GLP-1s became a cultural phenomenon, and what it reveals about the growing power of health influence.

Welcome to the era of shrugs, scrolls, and “meh.” We’re living in the Attention Economy, yet attention has never been harder to earn. Audiences are tuning out their favourite creators, skipping ads, muting brands, and caring a whole lot less than marketers would like. In The Age of Fuck This, we unpack why apathy has become the defining consumer mindset - and what it takes to break through it. Expect sharp insights, uncomfortable truths, and practical ideas for brands that want to stop being ignored and start being impossible to overlook

The most valuable creative intelligence a brand can access is already being generated in public, in real time, by the audiences they are trying to reach. This session is about how platforms, creators, and brands can build feedback loops that turn community signal into creative direction, and why the brands winning on social right now treat the comment section like a strategy document.

By the time creators are briefed, the sharp edges are gone and the work is reduced to execution. What actually changes when creators are present at the point of ideation, when they influence the brief, not just the output? A panel of creators and marketing leaders will unpack how campaigns behave differently when they’ve had early access to the thinking, the tensions and the trade-offs brands are wrestling with. For brands, this is about recognising where insight really lives and why late-stage creator involvement often results in work that feels safe, flat and culturally misaligned.

This panel examines the gap between the demographic reality of Latinx creator growth and the industry's response to it, and what it would actually take to close it.

Drinks, beats and moves